UK Knee and Sports Injury Clinic
BriefMr Divya Prakash is a well known and respected knee and sports injury surgeon. Whilst based in the midlands he operates all around the UK and his website is the main point of contact for information and appointments. The website he was using had a very tired design, it wasn't engaging with the audience and most importantly he had no way of updating it himself without asking a web designer to do it. Mr Prakash needed a website that better reflected his reputation and expertise as well as engaging with the users and making it simple to contact his office.
Working with Designer Matt Wyatt, we set about understanding what the users required. Breaking up huge pieces of text information with contextual imagery to keep the user engaged was a big part of the redesign. Bespoke imagery was used for personalising Mr Prakash, making him even more approachable.
The website is built on a CMS which gives Mr Prakash and his team full control of editing content. As well as adding client testimonials, images and video.