Branding, Design, Web
As a newly formed business, Just Catering needed to move quickly to establish a reputation in a busy catering market place. Specialising in wedding and corporate functions, branding, a website and menus were needed to be utilised as a sales tool to attract business.
The branding was to give the idea of a modern catering business with a classy edge. The platter icon used in the logo reinforced this idea along with the scripted font joining the modern block serif font. The gold and deep brown colours are to be used and the logo can work on either of these (and white). The website is used to highlight the locally sourced food and quality of service a customer would recieve and along with the menus give clear information as to what is on offer. The website is easily updatable with a blog and tesimonials as well as keywords being used for SEO.