Just Caring Midlands
BriefJust Caring is a charity that looks after vulnerable adults with a Christian ethos. To approach possible investors and to build a reputation as a trusted charity they required branding that gave them a professional look and feel whilst at the same time giving a sense of care and compassion. They also needed marketing materials to contain relevant information and carry the branding across.
The cross symbol was used to identify the charity with the Christian ethos along with flower petals overlapping each other to portray life and growth for those the charity comes into contact with. The pastel colour palette of orange, purple and red were chosen for vibrancy and also the feeling of trust. The cross and petal symbol can be pulled out as used alone as a symbol. The colours and fonts are carried across to the various markerting materials used.